An IIFYM (If It Fits Your Macros) supplement subscription box, approach to fitness, nutrition and diet.

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Get The Most From Your Smoothies!

How to get the most from your smoothies Homemade smoothies have boomed in the fitness industry over the last year, a quick and easy way of getting your 5-a-day into just one tumbler, what’s not to like? A smoothie differs from a juice because instead of the pulp being strained away, the fiber is retained, […]

THE ‘TRUTH’ ABOUT OBESITY

Here we are again. Talking about obesity. And our shambolic understanding and proposed solution towards it. The latest installment coming in the form of a proposed ‘pudding tax’ to reduce sugar consumption. How very droll of the government!⠀ ⠀⠀ When step aerobics and sweat bands were prevalent in the 1990s, fat was the labeled as […]

IDOLIZED VS DEMONIZED FOODS

We like to idolize and demonize most things. We crave affirmation that what we believe in is universally correct. An example can easily be found in those idolizing their favourite sports team, whilst demonizing that team’s bitter rival. Yet if put into non-emotional context, both teams are merely trying to beat each other by the […]

Vegan athlete interview: Tsuki Harris

Vegan Athlete interview: Tsuki H Today: Tsuki “H” Harris, a natural bodybuilder who has competed with drug-tested federations in both Figure and Physique/Women’s bodybuilding. Tsuki has won regional shows and placed top 5 in Britain. She’s also a Personal Trainer and group fitness instructor – so her vegan diet needs to fuel plenty of activity beyond […]

High Fat High Carb: Killer Combo

We’ve all heard that fat is bad for us, and now we’re all hearing that carbohydrates are bad, truth is…. it’s all a load of bull. We NEED carbohydrates and fats in order to survive and lead a healthy life, without a sufficient amount of these two macronutrients (along with protein) you will suffer from […]

The Sunshine Vitamin

Vitamin D is a fat-soluble vitamin that our bodies produce in abundance in many parts of the world, however due to the UK’s northern latitude and limited sunshine, deficiency is a common problem faced by many. Also known as ergocalciferol and cholecalciferol, this vitamin is produced in the skin when exposed to sunlight and is also found in some […]