An IIFYM (If It Fits Your Macros) supplement subscription box, approach to fitness, nutrition and diet.

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? FLEXIBLE DIETING 101 ?

? FLEXIBLE DIETING 101 ? ⠀⠀ ? Are you curious about “Flexible Dieting”? Or maybe you’ve heard of the “80/20 Rule” for dieting and you want to learn more? ⠀⠀ If yes, this post is for you! ? ⠀⠀ ? Flexible Dieting, or the 80/20 approach to diet and nutrition basically comes down to this: […]

Flexible dieting or strict nutrition

Flexible dieting or strict nutrition   What’s so flexible about dieting anyway? When I think of flexible dieting, I think about big haired individuals wearing spandex doing stretches to 80’s music…. Nothing to do with flexible dieting, it’s just an amusing image my brain conjures up. So, what exactly is flexible dieting? First let’s discuss […]

IDOLIZED VS DEMONIZED FOODS

We like to idolize and demonize most things. We crave affirmation that what we believe in is universally correct. An example can easily be found in those idolizing their favourite sports team, whilst demonizing that team’s bitter rival. Yet if put into non-emotional context, both teams are merely trying to beat each other by the […]

Vegan athlete interview: Tsuki Harris

Vegan Athlete interview: Tsuki H Today: Tsuki “H” Harris, a natural bodybuilder who has competed with drug-tested federations in both Figure and Physique/Women’s bodybuilding. Tsuki has won regional shows and placed top 5 in Britain. She’s also a Personal Trainer and group fitness instructor – so her vegan diet needs to fuel plenty of activity beyond […]

The Sunshine Vitamin

Vitamin D is a fat-soluble vitamin that our bodies produce in abundance in many parts of the world, however due to the UK’s northern latitude and limited sunshine, deficiency is a common problem faced by many. Also known as ergocalciferol and cholecalciferol, this vitamin is produced in the skin when exposed to sunlight and is also found in some […]
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