An IIFYM (If It Fits Your Macros) supplement subscription box, approach to fitness, nutrition and diet.

Nutrition

What to eat and when to eat?

High Fat High Carb: Killer Combo

We’ve all heard that fat is bad for us, and now we’re all hearing that carbohydrates are bad, truth is…. it’s all a load of bull. We NEED carbohydrates and fats in order to survive and lead a healthy life, without a sufficient amount of these two macronutrients (along with protein) you will suffer from […]

The Sunshine Vitamin

Vitamin D is a fat-soluble vitamin that our bodies produce in abundance in many parts of the world, however due to the UK’s northern latitude and limited sunshine, deficiency is a common problem faced by many. Also known as ergocalciferol and cholecalciferol, this vitamin is produced in the skin when exposed to sunlight and is also found in some […]